We are Kaizen Gaming
Kaizen Gaming is the leading GameTech company in Greece and one of the fastest-growing in Europe, with the Stoiximan brand in Greece and Cyprus and Betano in Germany, Romania, Bulgaria, Czech Republic, Portugal, Brazil, Chile, Peru, Ecuador and Canada. Our aim is to leverage cutting-edge Technology in order to provide the optimum experience to those who trust us for their entertainment.
Let's start with the role
The role will focus on understanding the customer perspective, understanding their motivations, needs, building insights and integrating them into a comprehensive multichannel communication Onboarding/Early Life strategy. In collaboration with the local teams, Product, BI, and Marketing will develop a comprehensive CRM strategy tailored to our new customers and designed to achieve our business objectives.
Responsibilities
- Help in developing a comprehensive, data-driven Early Life strategy, considering compliance, market conditions and competition;
- Liaise with Local CRM teams for fine tuning of the automated early lifecycle journeys, keeping them updated on market insights, competition intelligence, and best practices;
- Produce high-quality and timely campaigns that are customer centric, innovative and foster a data-driven approach from specialist level upwards;
- Ensure that the campaign execution and delivery are completed as per plan and all the relevant stakeholders are informed of the volumes, performance and outcomes;
- Assist in analyzing historical revenue performance and forecast future program performance;
- Initiate and manage the development process of creative, from brief to delivery, that has a laser focus on customer insights and delivers customer engagement and response;
- Work with the creative and technical teams to ensure consistency of communication, according to brand guidelines;
- Identify customer touch points and conversion opportunities and ensure the right actions and communications are implemented;
- Keep abreast of advertising standards and consumer protection laws and standards in the Relevant Markets;
- Report regularly to senior stakeholders on the success of campaigns, demonstrating a deep understanding of what motivates customers.
Requirements
- 1-3 years of CRM, lifecycle management or marketing experience, preferably with a technology company;
- Proven track record of being able to develop and implement a campaign strategy based on an understanding of the customer needs and customer profile;
- Confident in communicating and presenting with core stakeholders across the business;
- Highly customer-centric with a good understanding of CRM strategies and practices;
- Strong knowledge of sports (local and international) and casino products;
- An ability to extract customer insight from data;
- Great organization, planning and prioritization skills, with strong attention to detail;
- Strong experience in implementing, driving and managing complex multi-channel campaigns;
- Professional experience operating CRM tools (Adobe Campaign or Salesforce CRM); Optimove tool will be considered a plus;
- Ability to build strong working relationships;
- Exceptional stakeholder management and collaboration skills;
- Fluency in verbal and written communication in English.
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